Would you take a cruise to help people in need? Industry giant Carnival Corp. is betting on it.

The parent company of Carnival, Princess and Holland America today announced plans for a new cruise brand to debut in 2016 that will offer week-long “social impact” vacations to developing countries such as the Dominican Republic.

To be called fathom, the line will launch with a single ship, the 710-passenger Adonia. The vessel currently sails for Carnival’s UK-base P&O Cruises brand.

“fathom will cater to an under-served market of consumers who want to have a positive impact on people’s lives, and aren’t always sure where to begin,” Carnival Corp. CEO Arnold Donald says in a statement accompanying the announcement. “We believe travel is a meaningful way to…