Good Start on Facebook Guidelines, But More is Needed

This morning, the Huffington Post posted an article about yesterday’s statement from Facebook.  Facebook has agreed to take the following steps to reduce online violence against women and children on their pages:

  • We will complete our review and update the guidelines that our User Operations team uses to evaluate reports of violations of our Community Standards around hate speech.  To ensure that these guidelines reflect best practices, we will solicit feedback from legal experts and others, including representatives of the women’s coalition and other groups that have historically faced discrimination.
  • We will update the training for the teams that review and evaluate reports of hateful speech or harmful content on Facebook. To ensure that our training is robust, we will work with legal experts and others, including members of the women’s coalition to identify resources or highlight areas of particular concern for inclusion in the training. 
  • We will increase the accountability of the creators of content that does not qualify as actionable hate speech but is cruel or insensitive by insisting that the authors stand behind the content they create.  A few months ago we began testing a new requirement that the creator of any content containing cruel and insensitive humor include his or her authentic identity for the content to remain on Facebook.  As a result, if an individual decides to publicly share cruel and insensitive content, users can hold the author accountable and directly object to the content. We will continue to develop this policy based on the results so far, which indicate that it is helping create a better environment for Facebook users.
  • We will establish more formal and direct lines of communications with representatives of groups working in this area, including women’s groups, to assure expedited treatment of content they believe violate our standards. We have invited representatives of the women Everyday Sexism to join the less formal communication channels Facebook has previously established with other groups.
  • We will encourage the Anti-Defamation League’s Anti-Cyberhate working group and other international working groups that we currently work with on these issues to include representatives of the women’s coalition to identify how to balance considerations of free expression, to undertake research on the effect of online hate speech on the online experiences of members of groups that have historically faced discrimination in society, and to evaluate progress on our collective objectives.

What I don’t see in this Facebook statement is an agreement to be more transparent in their monitoring process. I would like to see them report how many and what types of pages/ads that they have monitored, shut down, and/or contacted for possible violation of their regulations.  In addition, in their efforts to “balance the consideration of free expressions,” I believe they need to provide to the public upon request reasons they allow or disallow a particular ad or page that allegedly violates the new anti-rape policy from remaining online.
There were several petition sites where you could raise your voice to call on Facebook to follow through on this statement to end their misogynistic rape ads that they have called “humor.”  The one that gathered the most signatures was called Demand Facebook Remove Pages That Promote Sexual Violence.  It is now closed.  This petition collected signatures that were sent to Facebook. It successfully called upon Facebook to do several things (others are listed on the petition page itself), including

  1. Make a public statement that rape is never acceptable; that promoting sexual violence and violence against women is repugnant; remove content that advocates rape, sexual violence, and violence against women; and that the terms of service/community standards will be updated to specify this.
  2. Be transparent about the content monitoring process; to state publicly if and how many pages are removed that promotes sexual violence or violence against women.  (Note, this was not part of Facebook’s recent statement, but I believe should be part of their new policy).

Since the second issue of transparency was not covered in Facebook’s statement, I would suggest we continue making comments to Facebook about the need for more transparency.  There is another petition on Change.org. It is still open and allows you space to comment on this issue.  In that comment box, you can make your suggestion for more transparency as they craft this new policy.  Here’s what I wrote to them in that comment box:

Thank you for issuing your statement to review and update your policy on any type of hate speech that allegedly condones or promotes violence against women including domestic violence, stalking, and sexual assault (whether it is in ads or on pages).  And thank you for agreeing to “establish more formal and direct lines of communications with representatives of groups working in this area [of domestic violence, sexual assault, and stalking], including women’s groups, to assure expedited treatment of content they believe violate [your new] standards.”
However what I don’t see you your agreement is a willingness to be more transparent about this issue to the public.  I am therefore asking that your efforts to “balance the consideration of free expressions,” that you to provide to the public upon request reasons why you either allow or disallow a particular ad or page that allegedly violates your new anti-violence policy from remaining online.

Nel's New Day

MySpace was a popular social network several years ago, but it was quickly taken over by Facebook and pretty much disappeared. Now, the most popular social network is showing very bad judgment.

Last week, protesters boycotted Facebook advertising because the network permitted images of domestic violence against women at the same time that it banned ads about women’s health. Companies that pulled their advertising include online bank Nationwide UK, Nissan UK, and J Street. Dove, a Unilever brand running a “self-esteem” ad campaign for women, faces pressure on Twitter although Procter & Gamble responded, “We can’t control what content they [our advertising] pops up next to. Obviously it’s a shame that our ad happened to pop up next to it.”

Zappos replied that users upset by an ad appearing next to a date rape image “click the X to delete the ad.” Zipcar is still advertising but “expressed to Facebook…

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